UX FOR SOCIAL CHANGE
Represent.me is a passion project that seeks to help ex offenders understand the magnitude of their vote and participate in a process that often shapes the policies that effect recidivism. Holding at the forefront, considerations for a population fighting homelessness, food shortage, and addiction, coupled with functional illiteracy - we have a challenge. A challenge that limited access to our persona and by which the usual pillars of "delightful" design are proven impediments to the usability of our audience.* In the end I was ignited, surprised, and set free by the constraints of the task.
Kickstart Initial ideation & focus narrowing, prison and demographic research, lead UI, and pilot content writing.
Use the power of human-centered design to effectuate social change. Designers must recognize the challenges around implementation and deliver an actionable solution with clear implementation plans.
A responsive site design that seeks to demystify often rigorously complex language and remove hurdles that are daunting for even the average user, while centralizing and distilling the necessary information and required forms. Introduced to ex-offenders at a secondary stage of their journey via skill based learning at re-entry programs like Homeboy Industries.
Nielsen Norman Group • Microsoft Word Readability Tool • Whiteboard & Markers • Sketch • Illustrator • Invision.
WIDE WORLD OF EVENTS
Fandango is the ultimate digital network for all things movies, serving more than 67 million unique visitors per month globally with best-in-class movie information, and ticketing to more than 45,000 screens. So what would happen if they wanted to expand beyond just movie ticket sales and disrupt the wide world of live music and events? This was a question I could really sink my teeth into - as an avid user of their would-be greatest competition - Eventbrite, I wondered through design what an all encompassing platform would look like. Bringing along experience producing events as a venue manager, finding them as a music lover, and the anticipation of premier day as a cinephile – here’s what I found.
• Lead Facilitation of group UX-ercises (ideation, feature sorting, journey mapping, task analysis)
• User research and testing
• UX/UI - executing both hi fidelity wireframing to prototyping
• Built presentation version prototype using Axure
Small team of UX designers
Introduce and integrate a new "events" feature into the Fandango service mix. The new feature should allow fun seekers to search events, buy, retrieve, and be reimbursed for tickets.
• Advanced preference setting that capitalizes on existing social media connections and music preferences via Facebook and Spotify API's.
• Viewing events using map-based search with considerations like” by driving distance” + filtering in linear calendar segments ( Go Now, This Weekend, This Month).
• An in-app "wallet" to store and retrieve purchased tickets for quick event entry.
• A handy "Pay Me Back" reminder for the friend who is always buying the group's tickets. Facilitated by Paypal or Venmo integration
Agile Workflow • Feature Sorting • Competitive Analysis • Diary Study • Heuristic Evaluations • Rapid Prototyping
Adobe Colour • Whiteboard • Sketch • Illustrator • Axure
POWERING NETWORKS IN A PASSIONATE INDUSTRY
Industry (a recent winner of the TC Radio Pitch-Off) is a professional network exclusively for the service and hospitality industry. The website lets employees showcase videos and photos of skills specifically needed in hotels and restaurants, like bartending or cooking. The service is free for users, while businesses pay on a subscription basis. Even if a restaurant or bar isn’t currently hiring, the service makes it easy to post jobs and keep a pipeline of talent for their future needs.
Improve the usability of The Industry's current beta platform by re-inventing the current on-boarding process, overhauling the user profile to resemble a sleek professional resume, and inject features that bolster the value of the platform.
A responsive site design that tackles professional profile fulfillment - often categorized as daunting - while constructing representation that gets job seekers the gigs they want, and hiring managers the candidates they need. Coupled with features that greatly minimize application time and connection visualization features that vividly display the strength of your network.
• "Peaking" on-boarding that takes only the pertinent information and uses existing KPI's to enhance and fulfill the remaining minutae.
• Completion of on-boarding would "kill 3 birds" require less than 10 minutes and provide: PDF Resume, 80% completed profile, & completed job ready account.
• Comprehensive database of "pre-filled" editable service related duties, designated by category/position, determined by word clouds derived from hundreds of related job descriptions.
• Connection visualization feature for job seekers and hiring managers
• Keyword highlight feature for hiring managers based on searches to point the to the candidates most relevant experience.
Research, user interviews, scripting portions of stakeholder interviews, distilling insights, scripting scenario, developing persona, journey mapping, user flow, profile view layout, on-boarding strategy / design that addressed pain points and business goals, ideation of new user derived features to be included in product roadmap, next steps recommendations.
5 Weeks (4 Research & Dev + 1 post wrap-up) - in 1 week sprints
Nielsen Norman Group • National Restaurant Association • Feature Card Sorting • Whiteboard & Markers • Sketch • Illustrator • Invision.
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All images used with permission from Linn Bergbrandt.
Rock ‘N’ Vote is the brainchild of the Tribune newspaper company's Event Product arm. Every year it's hyper condensed daily reader - Redeye - hosts a crowd sourced Battle of the Bands-esque, city-wide event for Chicago’s nearly 3 million music lovers.
I was asked for my input as a cultural producer to re-dream both the aesthetic and reformulate the production concept itself, to be more inclusive, while leveraging local figures, and accumulated cultural capital to enact an aggressive tastemaker-marketing campaign for its 2015 incarnation.
THE RESULT... In 48 hours, I was able to pull together a comprehensive high level plan, and iterate through a few design tangents that played on the refreshed name and verbiage I conceptualized. Hand picked frontline tastemakers, masters of craft, and well versed artists who were then budding icons and who are now legends in their own right.
Though much ended up on the cutting room floor, as it is with all design, much more was welcomed into the 2015 curation if BOB’s for the Tribune Company and folded in with internal initiatives.
Vibrant visual concept for album art that rolls and resonates to match the British singer's sound on the single Two Weeks.
For Allstate's internal social responsibility materials, the client wanted an organic or "human" feel to the typeface that would be used for titling and headers. Tasked with creating two typefaces, the first, a purposely distorted rendition of a popular serif font, given a "penciled in" treatment. The second, a more whimsical and slightly feminine cursive script borrowed from an office mate's own hand.
Freelancing at the time I was called in to McGuffin Creative Group to tackle the project using Type Tool 3. My phone rang at 5pm and I had to be ready to go on this completely new software come 9am.
THE RESULT was 2 fully functioning typeable faces (.otf and .ttf) used across the insurance giant's social initiatives.