Rock ‘N’ Vote is the brainchild of the Tribune newspaper company's Event Product arm. Every year it's hyper condensed daily reader - Redeye - hosts a crowd sourced Battle of the Bands-esque, city-wide event for Chicago’s nearly 3 million music lovers.
I was asked for my input as a cultural producer to re-dream both the aesthetic and reformulate the production concept itself, to be more inclusive, while leveraging local figures, and accumulated cultural capital to enact an aggressive tastemaker-marketing campaign for its 2015 incarnation.
THE RESULT... In 48 hours, I was able to pull together a comprehensive high level plan, and iterate through a few design tangents that played on the refreshed name and verbiage I conceptualized. Hand picked frontline tastemakers, masters of craft, and well versed artists who were then budding icons and who are now legends in their own right.
Though much ended up on the cutting room floor, as it is with all design, much more was welcomed into the 2015 curation if BOB’s for the Tribune Company and folded in with internal initiatives.