For Allstate's internal social responsibilty materials, the client wanted an organic or "human" feel to the typeface that would be used for titling and headers. Tasked with creating two typefaces, the first, a purposely distorted rendition of a popular serif font, given a "penciled in" treatment. The second, a more whimsical and slightly feminine cursive script borrowed from an office mate's own hand. The result was 2 fully functioning typeable faces.
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